Morgan Super 3 SuperSport blends vintage design with modern performance

Known for its distinct blend of vintage style and modern engineering, Morgan Motor Company has once again captured the attention of car enthusiasts and automotive dealers with the latest iteration of its open-air roadster—the Morgan Super 3 SuperSport. Rooted in pre-war motoring aesthetics but propelled by cutting-edge upgrades, the new Super 3 SuperSport exemplifies the brand’s commitment to craftsmanship, emotion, and driving purity.

Whether you’re a seasoned automotive dealer or a classic car enthusiast seeking something truly special, the Morgan Super 3 SuperSport demands attention—not just for what it looks like, but for how it drives.

The Evolution of the Super 3 Platform

From Three-Wheeler to SuperSport

Morgan’s famed three-wheeled legacy dates back over a century, but the company has elevated its game in recent years by reinventing this unique platform for modern roads. The 2022 debut of the Morgan Super 3 marked a revolutionary move from the previous V-twin S&S air-cooled engine to the all-new Ford-sourced 1.5-liter triple-cylinder engine.

The 2024 Morgan SuperSport builds on the Super 3’s foundation, infusing it with even more refinement, responsiveness, and handling agility. It represents not just an aesthetic evolution, but also a mechanical one—designed to heighten driver engagement while maintaining Morgan’s trademark character.

Engine and Performance: The Ford Dragon Comes Alive

At its core, the Super 3 SuperSport is powered by the naturally aspirated 1.5-liter Ford Dragon inline-three engine. While modest by today’s supercar standards, this powerplant is perfectly matched to the Super 3’s ultra-lightweight chassis.

• Horsepower: 118 hp @ 6,500 rpm
• Torque: 110 lb-ft @ 4,500 rpm
• Transmission: 5-speed manual (sourced from Mazda MX-5)
• Top Speed: 130 mph (estimated)
• 0-60 mph: ~7 seconds

In a world of oversized SUVs and endless driver aids, the Morgan Super 3 SuperSport brings you back to the joy of pure motoring. Commanding its powertrain through a crisp-shifting manual gearbox, every gear change becomes an event, and every acceleration a statement.

Driving Experience: Lean, Agile, and Lively

Revised Steering Geometry

Perhaps the most noteworthy improvement in the SuperSport is its new 13% quicker steering ratio. This modification transforms the vehicle from a weekend novelty to a backroad carver, offering:

• Increased responsiveness to small steering inputs
• Improved feedback and connection with the road
• Sharper turn-in for agile handling

The feedback-intensive steering makes the driver feel *in sync* with the minimalist chassis. Without power steering or traction control, every input has a consequence, something that seasoned drivers will relish.

Chassis Dynamics and Ride Quality

The Morgan Super 3 SuperSport maintains its bonded aluminum monocoque chassis and pushrod front suspension, a configuration designed for both strength and lightness.

While hardcore in design, the suspension has been fine-tuned in this variant to strike a better balance between firmness and comfort. The SuperSport corners with confidence while delivering a surprisingly compliant ride, even on less-than-ideal roads.

Design Philosophy: Retro Charm Meets Functional Simplicity

Unlike the dense visual cacophony of modern automotive designs, the Super 3 SuperSport embraces minimalism. Yet, it manages to pull off functional design choices that contribute to both aesthetics and performance.

Exterior Highlights

• Bullet-style headlights and open wheel setup evoke pre-war heritage
• Sculpted aluminum body panels maximize weight-saving
• Active aerodynamic cowling around the engine for cooling and performance

Two large side-mounted circular intake ducts double as style statements and essential cooling channels, arranged to visually reference aircraft nacelles—an intentional influence from early 20th-century aviation.

Interior Simplicity with Subtle Sophistication

Inside, the cockpit remains loyal to the spirit of open-top motoring. There’s no infotainment system, just pure analog bliss:

• Waterproof optional dashboard for all-weather usability
• Machined aluminum switchgear for tactile precision
• Minimalist seats with optional weatherproof trim

Every interior choice in the SuperSport is dictated by function and form, culminating in a cockpit experience that feels as close to flying as driving.

Customization and Bespoke Options

Morgan prides itself on building not just cars, but driver-centric art pieces. Customers can customize nearly every facet of their Super 3—from colors and materials to accessories and decals.

Key Custom Options Include:

• Over 200 custom colors, inspired by both modern palettes and historic liveries
• Multiple seating materials, from waterproof vinyl to fine Scottish leather
• Luggage racks, helmet pods, and external mounts for touring needs

For automotive dealers, this level of customization presents unique selling propositions—especially for clientele seeking exclusivity and artistry in their vehicle choices.

Market Positioning and Competitive Landscape

In an age of automated tech-laden vehicles, the Morgan Super 3 SuperSport lives in a niche all its own. The targeted buyer isn’t looking for convenience—they’re looking for connection, emotion, and heritage.

Its True Rivals Are Not Who You Expect

While it doesn’t compete directly with conventional sports cars, it invites comparison to vehicles like:

• Caterham Seven—lightweight, no-frills performer
• Lotus Elise (discontinued)—once known for raw driving connection
• Donkervoort—high-performance, low-volume Euro brand

But make no mistake: the Morgan brings unmatched classic appeal combined with modern reliability. It’s part weekend toy, part design centerpiece.

Who Is the Morgan Super 3 SuperSport For?

Enthusiasts Looking for a Unique Driving Experience

For those who feel that mainstream performance cars—no matter how fast—have lost their soul, the Morgan Super 3 SuperSport is refreshing. It brings drivers back to the raw ingredients that once defined great motoring.

Dealers Catering to Specialty Segments

Automotive dealers will find the Morgan Super 3 SuperSport ideal for premium customers seeking rare, conversation-starting vehicles. Whether as a centerpiece in an exotic car showroom or a featured model at collector events, the SuperSport carries allure in droves.

Ownership Experience: What to Expect

Morgan remains a small-batch, handcrafted manufacturer with a reputation for personal customer relationships. From order to delivery, the experience is curated—every vehicle feels bespoke, and every customer feels involved.

• Lead Time: Approximately 6–9 months from order to delivery
• Aftermarket Support: Strong community and specialty parts networks
• Resale Value: Historically high due to limited production and demand

Why the Morgan Super 3 SuperSport Matters

In a world where software increasingly separates driver from machine, the Morgan Super 3 SuperSport shifts the pendulum back toward engagement. Every drive becomes a tactile and auditory adventure. For the enthusiast, it offers purity; for the dealer, exclusivity.

It reminds us that joy in motoring isn’t always about speed—it’s about connection.

Final Thoughts: A Pure Driving Instrument

The Morgan Super 3 SuperSport does more than update a legacy—it revives one. With modern engineering underpinnings, revised dynamics, and a gloriously straightforward design, it appeals to the heart and soul of motoring fans.

If you’re ready to experience minimalist driving art that turns heads and ignites emotions, the SuperSport may just be your next acquisition.

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