Ford Puma Gen-E leads the charge as UKs top-selling car goes electric

The UK’s best-selling car has taken a bold step into the electrified future. The Ford Puma Gen-E makes a confident debut in the electric vehicle (EV) market, combining the appeal of its internal combustion engine (ICE) predecessor with modern electrification that meets the evolving needs of car enthusiasts and automotive professionals. In this in-depth review, we explore how the new electric Puma retains its charm while embracing a zero-emissions future.

A Familiar Design with Forward-Looking Enhancements

For long-time Puma fans, the Gen-E represents a natural evolution rather than a radical overhaul. The design language strongly echoes its petrol-based predecessor with some subtle cues that signal its electric identity.

• Exterior Styling: Retains the sporty compact SUV silhouette with updated grille, lighting elements, and EV-specific aerodynamic touches.
• Badging and Details: Blue accents and “Gen-E” branding distinguish it from its ICE siblings.
• Wheels: Larger, aerodynamically optimized wheels for improved efficiency and visual appeal.

Overall, the Gen-E maintains the Puma’s urban-agile character while gently nudging it into a more sustainable direction—something consumers are increasingly prioritizing.

EV Platform and Powertrain Specs

Though not built on a dedicated EV platform, the Puma Gen-E benefits from Ford’s electric drivetrain knowledge honed through the Mustang Mach-E and E-Transit developments. The electric Puma offers a well-balanced blend of performance, practicality, and efficiency.

• Motor: Front-mounted electric motor delivering approximately 134 hp.
• Battery: Estimated to be a 45 kWh usable battery (51 kWh gross capacity), based on early manufacturer data.
• Range: Around 220 miles WLTP—suitable for urban driving and daily commuting.
• 0-62 mph: In the region of 9.0 seconds—not blistering, but more than adequate for most needs.
• Top Speed: Likely limited to 93-99 mph, prioritizing efficiency over high performance.
• Charging: Up to 100 kW DC fast-charging capability; 10% to 80% in under 35 minutes.

These specs place the Puma Gen-E competitively in the ever-growing compact electric crossover market, serving a wide demographic from city drivers to young families.

The Driving Experience: Quietly Capable

Pegged for its quiet agility and reassuring handling, the Gen-E carries over much of the driving confidence from its ICE predecessors. While not a high-performance EV, it delivers a smooth, composed ride that suits both urban commutes and rural weekend escapes.

Handling and Comfort

• Suspension: Tuned for comfort without sacrificing body control.
• Ride Quality: Compliant over potholes and speed humps.
• Steering: Light yet precise—ideal for tight city navigating.

The battery weight contributes to a lower center of gravity, enhancing stability in curves and reducing body roll. However, seasoned Petrolheads may notice diminished driver engagement compared to earlier sporty Puma ST trims.

Interior and Technology

Inside, the Gen-E strives to keep things simple yet advanced. Subtle updates bring the interior into EV territory while retaining the user-friendly cockpit layout that Puma drivers know and love.

Cabin Features

• Infotainment: A 12.0-inch high-resolution touchscreen with Ford SYNC 4.
• Driver Display: Digital instrument cluster tuned to display EV-specific data (range, regen braking levels, etc.).
• Materials: Eco-conscious upholstery options and new dashboard inserts signaling a sustainable philosophy.

Passenger space remains class-competitive, with ample back-seat room and generous cargo capacity, including Ford’s clever “Megabox” under-floor storage solution that adds practicality for city dwellers and families alike.

Safety and Driver Assistance

Equipped with an array of safety and driving assistance features, the Puma Gen-E aims to be one of the most reassuring vehicles in its segment.

• ADAS Suite: Includes lane centering, adaptive cruise control, blind-spot monitoring, and autonomous emergency braking.
• Parking Assistance: Front and rear sensors with a 360-degree camera available on upper trims.
• Crash Structure: Reinforced side-impact protection and crumple zones adapted for the EV powertrain architecture.

This combination gives the Gen-E a strong safety stance on paper, ideal for young families or safety-conscious urban motorists.

Pricing and Market Position

The Ford Puma Gen-E is expected to be priced starting around £34,000, strategically positioned to compete with similarly sized rivals such as the Vauxhall Mokka Electric, Peugeot e-2008, and Hyundai Kona Electric.

Trim Levels

• Standard: Includes basic tech and comfort features ideal for value-seekers.
• Titanium: Adds driver-assist features and premium materials.
• ST-Line: Sportier styling and additional infotainment options.

Ford is likely to release further trim variations post-launch to cater to both private buyers and fleet managers—two critical audiences in the UK EV transition.

The Competition: Where the Gen-E Fits In

In a market that’s swelling with subcompact electric crossovers, the Puma Gen-E does not shoot for EV innovation supremacy. Instead, it plays to Ford’s strengths in familiarity, comfort, and strong brand loyalty. Here’s how it compares:

• Vs. Vauxhall Mokka Electric: The Mokka has a similar powertrain and price, but Ford wins on interior space and practicality.
• Vs. Hyundai Kona Electric: Kona offers longer range options, but the Gen-E holds its own with its ride quality and brand equity.
• Vs. Peugeot e-2008: The e-2008 matches the Puma’s stylish appeal, but Ford’s local network support may tip buyers in its favor.

Ultimately, the Gen-E carves its niche as the “safe bet” electric car—a gateway vehicle into Ford’s upcoming EV transformation that doesn’t overwhelm consumers with change.

What Automotive Dealers Need to Know

For automotive dealers, the Ford Puma Gen-E presents a unique sales opportunity due to its crossover appeal. The following factors make it an ideal model for both showroom floors and fleet services:

• Target Audience: Millennials, urban drivers, professionals looking for their first EV, and families in suburban settings.
• Finance Flexibility: Strong lease and Personal Contract Purchase (PCP) potential at its price point.
• Brand Familiarity: The Puma badge continues to enjoy strong market recognition and resale value.
• EV Transition Entry Point: A low-risk choice for first-time EV buyers transitioning from petrol/diesel cars.

Dealers equipped with knowledgeable staff and transparent EV-related aftersales care will be in a prime position to capitalize on Puma Gen-E demand.

Final Thoughts: A Balanced Leap into Electrification

The Ford Puma Gen-E is not a revolutionary electric vehicle, but that’s precisely its strength. It bridges the gap between ICE familiarity and EV innovation delicately, giving long-time Ford customers and new EV adopters something approachable yet modern. Smart packaging, respectable range, and a household name make this electric crossover more than just another entry—it’s Ford’s statement that accessible electrification is now mainstream.

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Ready to move past petrol? The Ford Puma Gen-E is waiting to lead the charge.

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